Coffee-Mate Gingerbread Joel
To launch Coffee-Mate Seasonal Flavors, we introduced the world to Joel Hubbard. The new employee at the Coffee-Mate offices. He's funny, handsome, and also a gingerbread man.
Introducing the world to Joel Hubbard:
The world met Joel through an engaging intro video, and press release from Nestlé.
TV:
Social Content - Live Tweeting and Fan Interaction
We engaged fans with Twitter Q&A's with our boy Joel.
Keeping the story going
We kept fans of Coffee-Mate and Joel engaged through a series of fun and shaearble posts that were all housed on the Coffee-Mate tumblr.
Made my own Peppermint Mocha filter… it even smells like Peppermint Mocha.
My new bosses in the Coffee-mate Holiday Flavors Department asked me to put my whole life online. Well, I squirt my pants on one leg at a time like everyone else. #OOTD #GingerbreadJoel
I may need therapy in the future but who cares - I’m lovin’ the taste of our new Gingerbread flavor! #GingerbreadJoel
Joel Hubbard, reporting for duty as the Holiday Flavors Expert! I promise I will not let America’s taste buds down. #GingerbreadJoel
Let’s see, mom’s Mexican, dad’s English/German, and I’m from an oven. When will they add “it’s complicated?” Hope I’m better at my new job developing holiday flavors than I am at filling out paperwork. #GingerbreadJoel
BEST JOB EVER/worst ID picture ever. I love what I do as a Holiday Flavors Expert at Coffee-mate, but it’s clear the camera doesn’t exactly love me. Hey, at least the security guys and I got a good laugh out of it. #GingerbreadJoel
Holiday Flavor presentations to the entire department are a snap… Responding to one text with a girl is a different story. #GingerbreadJoel #AutocorrectFail
They can call us “basic!” But they’ll never take our PUMPKIN SPICE! #GingerbreadJoel
Yup, this is my last post. As a parting gift, here’s some of my favorite comments of the year. Happy holidays! #GingerbreadJoel
GCD: Michael Nuzzo AD: Kate de Longpre'/Hans Schenck CW: Don Principe/Evan T. Atherton