When people think Canon, they think of the amazing image quality of their cameras. So when we were tasked with coming up for a new campaign for the Canon ImageFormula line of scanners, we used that to our advantage to create Asher Adams. Our very own Canon photographer who lives inside ImageFormula scanners and meticulously photographs documents
The Photographer Inside
We featured pre-roll videos, banners and accompanying social content to drive people to the CanonUSA site and invited them to watch the full video.
:30 Second Cut
:15 Second Teaser
The Photographer Inside - Director's Cut
CD - Dustin Glick AD - Kate de Longpre' CW - Don Principe