Canon imageFORMULA


When people think Canon, they think of the amazing image quality of their cameras. So when we were tasked with coming up for a new campaign for the Canon ImageFormula line of scanners, we used that to our advantage to create Asher Adams.  Our very own Canon photographer who lives inside ImageFormula scanners and meticulously photographs documents


The Photographer Inside

We featured pre-roll videos, banners and accompanying social content to drive people to the CanonUSA site and invited them to watch the full video.

:30 Second Cut

:15 Second Teaser

The Photographer Inside - Director's Cut


CD - Dustin Glick     AD - Kate de Longpre'     CW - Don Principe