Coffee-Mate Gingerbread Joel
To launch Coffee-Mate Seasonal Flavors, we introduced the world to Joel Hubbard. The new employee at the Coffee-Mate offices. He's funny, handsome, and also a gingerbread man.
Introducing the world to Joel Hubbard:
The world met Joel through an engaging intro video, and press release from Nestlé.
Social Content - Live Tweeting and Fan Interaction
We engaged fans with Twitter Q&A's with our boy Joel.
Keeping the story going
We kept fans of Coffee-Mate and Joel engaged through a series of fun and shaearble posts that were all housed on the Coffee-Mate tumblr.
GCD: Michael Nuzzo AD: Kate de Longpre'/Hans Schenck CW: Don Principe/Evan T. Atherton