NHL NETWORK

In most places, NHL coverage is difficult to come by. Even ESPN, the self proclaimed world wide leader in sports, is lacking in coverage. For these fans, there's a place they can go to catch all the latest NHL action, so let's get them excited for the upcoming season at the only place for people with a hockey problem, The NHL Network.
 

 
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Out of Home

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Bus Shelter Hockey Bench

Street Sweeper "Zamboni"

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Digital Activation

We are going to revamp the hockey watching experience, by giving fans the chance to be part of the action on the ice.

Using microcamera technology, we're going to create custom helmets for NHL players and referees so we can view games from their perspective.

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Through the new NHL Gamecenter site, fans can rewatch highlights from the persepective of multiple players to see how the action plays out through the eyes of those on the ice.

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Art Director - Max Gustofson