Sears - More to you
With the new Sears "More to You" campaign, we didn't want to tell people that Sears is willing to give more to their members, we wanted to prove it. And we did just that. We created a digital campaign by scouring Twitter, and finding people that needed a little extra help. Then Sears came to the rescue. We surprised and delighted customers while showing them how shopping at Sears makes things easier, and how Sears is always willing to give "More to You".
Going to College
CD: Derek Clark CD: Jason Henderson CW: Don Principe